Logo  

THIRD MAST

Logo design for a Business Coach

"To serve as a third mast describes the way we seek 
to coach, teach and lead."

The Third Mast

On traditional, big sailing vessels, the third mast is the mast that’s the furthest aft. It’s the shortest mast and the sail that it holds is the smallest and so generates the least power, least forward momentum, of the three. Yet, because of its position, it enables a vessel hold course when sailing close to the wind; it’s effectively a rudder sail. 

I was asked to design a modern and minimal logo that reflects the name of the business.
The Symbol
The Logo

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